Natina Products LLC, founded in 2004, is a pioneering company specialized in providing innovative, environmentally-friendly color solutions for rock, concrete, and steel materials primarily for commercial and industrial construction projects. The company emerged from a challenge faced by one of its co-founders, Brian Hardin, at a golf club in Palm Desert, California, where the need to enhance the aesthetic of excavated rock led to years of research and development. Alongside Ed Foster, an agricultural technology specialist, they developed Natina’s patented reactive color treatments that create a natural earthy brown color through an interaction with the minerals in these materials.
Natina's solutions are designed to blend seamlessly into their surroundings, helping landscapes maintain a natural aesthetic. This makes them ideal for a variety of settings, including urban landscapes, government projects, and natural parks. Their product line, which started with rock treatment, has successfully expanded to include solutions for concrete and galvanized steel, responding to the needs of clients seeking to beautify large-scale projects with minimal environmental impact. With a commitment to low-maintenance and safe materials, Natina Products LLC distinguishes itself with solutions that are not only cost-effective but also environmentally sound—avoiding VOCs and harsh chemicals often found in traditional finishes.
With a skilled team providing onsite consultation and application, Natina is rapidly gaining recognition in the construction industry. They have developed a robust portfolio with successful applications in various projects, including scenic railings and natural blending along highways and natural habitats, further solidifying their mission of transforming construction aesthetics and harmonizing engineered structures with the environment. The company takes pride in its growth and continues to serve an expanding clientele focused on sustainability and beauty in construction.
