Primera is a leading provider of interior design services and building materials, serving homebuilders, designers, and commercial developers across five states. With over 40 years of experience and a workforce of more than 450 employees, Primera prides itself on its extensive range of products, including cabinets, countertops, flooring, and window coverings. Its business model emphasizes high-quality customer service, which has earned the company a loyal customer base and numerous repeat clients.
The company operates several design centers, most notably its flagship location in Tempe, Arizona, where clients can explore a rich selection of products and receive professional consultation. Primera employs state-of-the-art technology, including advanced design software, that allows homebuyers to visualize their interiors in simulated room settings. This commitment to customer satisfaction is reflected in its recent ratings, showcasing impressive scores in customer support and product knowledge.
Primera offers a semi-custom product line at competitive entry-level prices, catering to both large-scale builders and individual homeowners. Their fully managed builder rebate program and onsite interior designers aim to provide value and minimize client headaches throughout the design and installation processes. With in-house installation and service divisions, every project is overseen from start to finish, ensuring high standards and a seamless experience for clients.
Furthermore, Primera is dedicated to supporting local communities and is continuously expanding its operations. By investing in quality products and responsive customer service, Primera aims to maintain its position as a trusted partner for all interior design and building needs.
