Pure Salt Shoppe is a design studio founded in 2016 by Aly Morford and Leigh Lincoln, driven by the belief that a home should reflect its inhabitants' identities, stories, and values. The company's philosophy centers around turning homes into serene sanctuaries that enhance everyday living with a touch of beauty and functionality. With a strong focus on clean, natural, and approachable design, Pure Salt emphasizes creating spaces that resonate with personal experiences and familial connections.
Aly Morford, an experienced designer, started her journey in interior design at a young age, realizing her passion while working in floral design for upscale events. This led her to explore broader design opportunities, ultimately co-founding Pure Salt. Together with Leigh Lincoln, who brings over a decade of strategic management experience from top advertising agencies, the duo seamlessly combines creativity with business acumen. This unique partnership has cultivated a vibrant, flexible, and transparent design process, which makes it easy for clients to engage in their design journey.
Pure Salt has developed a reputation for family-friendly design solutions that do not compromise on style or quality. The studio engages in collaborative projects that honor a client's vision while infusing their signature aesthetic. Their work has spanned various high-profile projects, attesting to their expertise and commitment to creating inspiring interiors that feel both inviting and personal. Clients are encouraged to embrace the Pure Salt lifestyle, enriching their homes with thoughtfully designed elements that foster connection and comfort.
