Founded by brothers Mike and Todd Feazel, Roof Maxx was established after a successful roofing business venture that started in 1988. Recognizing the challenges posed by diminishing asphalt supplies in the roofing industry, they transitioned to focus on roof preservation. Roof Maxx utilizes innovative soy fusion technology that restores the flexibility of asphalt shingles by infusing them with natural bio-oil. This process can extend the lifespan of roofs by up to 15 years when treatments are applied every five years, providing an affordable alternative to costly roof replacements, which can range from $15,000 to $20,000.
Roof Maxx is not just about restoring roofs; it’s also committed to sustainability. The company's treatments significantly reduce waste by keeping aging shingles out of landfills and can decrease CO2 emissions associated with roof manufacturing. The USDA has certified Roof Maxx as a plant-based product with 86% bio-based content, underlining its eco-friendly credentials. In 2019, the company was recognized as one of the top ten most dynamic startups in the bio-economy and has received numerous awards, including the Real Leaders Eco Innovation Award in 2022.
The company's services come with a five-year transferable warranty, ensuring peace of mind for homeowners. They are dedicated to making a positive social impact as well, partnering with the Dave Thomas Foundation for Adoption to help children in foster care find loving homes with every roof rejuvenation completed. With their innovative approach, Roof Maxx aims to revolutionize roof care while promoting environmental health and community support.
