Saunders Outdoor Advertising, founded in 1954, is a family-owned billboard advertising company that operates over 225 signs across the western United States, including Utah, Nevada, Idaho, Montana, and Wyoming. Originally starting as a screen printing business called Screen Craft, the company transitioned to outdoor advertising in the late 1970s, instigated by three brothers: Lynn, Richard, and Lyle Saunders. Recognized for competitive pricing and outstanding customer service, Saunders Outdoor Advertising prides itself on its creative design work and strategically placed signage, which caters to a variety of businesses.
With the evolution from traditional to digital billboards, the company offers flexible and rapid posting options, adapting to the changing landscape of advertising and consumer engagement. Distinctively, Saunders is free of debt, which allows them to provide a stable service with confidence to their clients by owning all structures, buildings, equipment, and land holdings. This strong foundation enables them to focus on delivering innovative opportunities and continuously building upon their rich heritage in outdoor advertising. Today, the company is operated by the next generation of the Saunders family, with four of the original owners' sons—Gary, Rob, Ryan, and Weston—at the helm, assuring the continued commitment to excellent service and community engagement.