The Sinclair Company, officially known as Sinclair Oil Corporation, has a rich history dating back to its foundation by Harry F. Sinclair in 1916. Initially bouncing back from financial setbacks, Harry was determined to succeed in the oil industry, which he did by forming Sinclair Oil from the assets of several smaller petroleum companies. By the late 1920s, Sinclair had grown to become the seventh-largest oil company in the United States.
Sinclair is well-known for its iconic branding featuring DINO, a dinosaur that symbolizes the company and its commitment to energy. The DINO character was introduced in the 1930s as part of an educational campaign on fossil fuels and has since become a beloved symbol of Americana. Its popularity was cemented through various marketing efforts and even life-sized models appearing in prominent events like the 1964 World's Fair.
Today, Sinclair operates over 1,600 independent stations across more than 30 states. It also became a subsidiary of HF Sinclair Corporation in 2022, further expanding its influence in the energy sector. The company operates under a philosophy of integrity and loyalty, treating customers and employees like family. With a focus on quality, Sinclair offers a variety of products, including DINOCARE® technology and ELITE DIESEL® fuel, alongside options for lubricants and fluids.
Sinclair is deeply committed to community and customer engagement, promoting savings programs, gift cards, and mobile payment options through its DINOPAY® app. As they look to the future, the company remains dedicated to innovation and ensuring customers have more reasons to stop by their stations, continuously building upon their storied past while addressing modern energy needs.
