SOUTH-WEST FLOOR COMPANY INC, known for its commitment to quality and integrity, was founded in 1994 as Cherokee Carpets in Dalton, Georgia. Over the years, the company has evolved and expanded, notably acquiring Southwind Carpets in 1997, which allowed them to reach a broader market including Main Street and commercial carpeting. The company prides itself on providing flooring solutions that not only meet but exceed customer expectations. In response to the increasing demand for resilient flooring, SOUTH-WEST FLOOR COMPANY INC broadened its product line in 2015 to include luxury vinyl planks (LVP) and rigid core WPC lines. Furthermore, the introduction of laminate flooring in 2021 and hardwood flooring in 2023 is a testament to their focus on innovation and customer needs.
At the heart of SOUTH-WEST FLOOR COMPANY INC is the 'Southwind Way,' which emphasizes personal connection and pride in both product quality and customer relationships. Their approach treats every retailer as part of the family, ensuring supportive partnerships without hidden fees or unexpected costs, which differentiates them in the marketplace. Their dedication to a customer-centric model, as well as their emphasis on stunning designs and rewarding opportunities for their retailers, reinforces the community and family values intrinsic to their brand. As they continue to grow under the ownership of F9 Brands, Inc. since 2021, SOUTH-WEST FLOOR COMPANY INC remains dedicated to crafting beautiful flooring that truly feels like home.
