United Brick & Fireplace, established in 1973 by Kenneth Goodwin in Madison, Wisconsin, has become a cornerstone in the masonry and fireplace industry. With decades of experience, the company is recognized as Madison’s oldest fireplace retailer and installer, providing a vast selection of heating solutions, including wood, gas, and electric fireplaces, as well as fireplace inserts. Emphasizing quality, United Brick ensures that every product sold meets their high standards before it reaches customers' homes. The company remains a family-run business, with Margo Goodwin now at the helm, reflecting the core family values that have driven the company since its inception.
United Brick is not only committed to delivering the best value and service, but it also prides itself on being a Wisconsin Woman-Owned Business (WWB). Their expertise extends to a variety of masonry products, including brick and stone complements, ensuring customers find appropriate solutions for both residential and commercial projects.
Recognized for its dedication to collaboration, United Brick actively participates in various local and national trade associations and provides valuable resources for architects and contractors. Their extensive affiliate network ensures access to the best brands and materials in the industry, further guaranteeing the quality of their offerings.
United Brick’s mission is to beautify the surroundings while achieving excellence in customer satisfaction, a promise they strive to uphold in every project. Experienced and knowledgeable staff guide customers through the entire process—from inspiration and selection to installation and maintenance—ensuring a seamless experience for every homeowner. Their commitment to quality products and exceptional service has made them a significant player in the Madison area, helping thousands of families turn their homes into warm, inviting spaces.
